BCA introduces Accelerate your Success Initiative


The Bloomfield Center Alliance (BCA) is pleased to announce its new small business initiative - Accelerate Your Success! – a program focused on providing training and technical assistance in marketing and branding to its small business community. Accelerate Your Success! – a free new program available to Bloomfield Center businesses - is designed to expand the business owners' marketing knowledge and outreach by helping them to adapt to the new environment and grow their businesses. In the summer of 2020, the BCA took a survey to determine what businesses needed most in terms of support through COVID-19. Responses indicated that businesses needed help establishing online stores, social media, marketing and e-commerce. The BCA researched funding opportunities and the State of New Jersey announced a COVID-19 relief package last fall that specifically targeted Main Street businesses and downtown organizations like the BCA. The BCA pursued and received a grant to develop and execute the program. "Our BCA team is very excited to introduce this new small business initiative," said BCA Executive Director Ollyn Lettman. "We are so pleased to have been granted the New Jersey COVID-19 relief package' helping our team design a program specifically benefitting our business owners." Accelerate Your Success! is a two-part program including an eight-week training series (open to any Bloomfield business), followed by delivery of individualized technical assistance in the areas of website design, e-commerce, and social media available specifically to downtown business owners and managers. The BCA has partnered with Suasion Communications Group, a woman-owned, award-winning, full-service New Jersey based marketing and public relations agency to deliver its upcoming training series and deliver technical assistance. "We are proud to launch this initiative and assist our small business community to make the pivot through the pandemic and beyond," explained Lettman. MODULE 1
  • Seminar 1: Integrated Marketing Communications Overview
  • Seminar 2: Brand Management & Public Relations
  • Seminar 3: Ad Campaign Management & Public Relations
  • Seminar 4: Traditional, Digital, and Guerilla Marketing
  • Seminar 5: Social Media
  • Seminar 6: Digital Marketing 101
  • Seminar 7: Digital Marketing 102
  • Seminar 8: E-commerce/Online Shopping/Wrap-Up
The Accelerate Your Success! eight week training series and technical assistance is set to begin the week of February 15th. For more information or to register, contact Randy Blackmon at